For many Destination Management Companies (DMCs) and hoteliers in Asia and the Middle East, early May is a challenging period. The Easter rush is over, but the summer holiday crowds haven't arrived yet. It's the classic "shoulder season."

But for one European nation, the first week of May is arguably the most anticipated time of the year.

If you want to boost your occupancy rates in early May, you need to turn your eyes to Poland and understand the phenomenon of "Majówka."

In many countries, the peak travel season starts in June or July. But in Poland, we have a unique "travel phenomenon" right at the beginning of May.

We call it Majówka (The May Weekend).

Here is the math behind it: 📅 May 1st is a public holiday (Labor Day). 📅 May 3rd is a public holiday (Constitution Day).

What does this mean for a Polish employee? By taking just 3 days of leave (May 2nd, and two days around the weekend), a Polish tourist can get a 9-day long vacation.

It is the unofficial start of the barbecue and travel season in Poland.

💡 Why should Asian & Middle Eastern DMCs care?

1. Timing: Early May is often a "shoulder season" in many tropical destinations – perfect for filling up empty rooms.
2. Weather: Poles are hungry for the sun after a long, grey winter. They are willing to fly long-haul for 9 days to get guaranteed sunshine.
3. Booking Window: Decisions for Majówka are being made right now (Winter/Early Spring).
   
   

"Majówka" (mah-yoof-kah) comes from the Polish word for May (Maj). It refers to a unique alignment of public holidays in the Polish calendar:

May 1st: Labor Day

May 3rd: Constitution Day

Because these holidays are so close together, many Poles take the days in between off to create a long bridge weekend. In favorable years, taking just 3 days of annual leave can result in a 9-day continuous vacation.

1. The "Sun-Starvation" Factor By May, Polish people have just endured 5-6 months of cold, grey, and often gloomy weather. There is a massive psychological demand for sun, beach, and warmth. While Southern Europe is starting to warm up, it’s often not hot enough for swimming. This is where tropical destinations win. Thailand, UAE, Vietnam, Zanzibar, or Bali offer guaranteed heat—exactly what the Polish client is desperate for.

2. Perfect Timing for Shoulder Season You likely have availability in early May. Polish tourists are looking for deals and capacity exactly when you need to sell it. It’s a perfect supply-and-demand match.

3. Higher Spending Power Majówka tourists are often working professionals and families who value their limited time off. They are willing to pay for direct flights (or convenient connections) and 4-5 star accommodations to maximize their relaxation time.

If you are a DMC looking to partner with Polish Tour Operators, here is your cheat sheet:

1. Start Early: The booking window for Majówka opens in January/February. If you start promoting in April, it’s too late.
2. Create Dedicated Packages: Don't just send standard rates. Label your offer "Majówka Special." Focus on 7-9 day itineraries that maximize the holiday dates.
3. Highlight the Weather: In your marketing materials for the Polish market, explicitly mention the temperature and water warmth. Contrast it with the European spring.

Don't overlook the Polish market. While other nations are waiting for July to travel, Poland is packing its bags in late April. Understanding local calendars like Majówka gives you a competitive edge and keeps your bookings high during the shoulder season.